The way I make the connection from on-line to off-line is to focus on helping others i.e. me sending out all those e-mails. I like to helpiing people and that in turns makes people want to help me. I send out so many e-mails the last few years that it resulted in people sending me work. Some of the people that I e-mail met Derrick at networking events etc. and gave him a business card. I am the follow up person, I add them to the list (unless they tell me not to) and then I send out information, forward events to my e-mail list. You be surprise how that helps my business get paying customers.
I would say the best way also is to establish and build relationships on-line and then when they have events, go and meet them in person. Do you know how many people I know on-line that I've never meet face to face that have come up to me at an event and say to me. "I know your logo" "I get your e-mails all the time" "I met Derrick" It take some time, but it is worth it in the long run. Remember we've have never met, but I feel like I aready know you.
Please do not greet everyone on the site with large images and announcements of your book or business. Yes, you want to tell the world, but learn the fine art of subtlety. A simple welcome and signature/link is fine. Let them ask you for more.
We have lost numerous members because of the amount of 'friend' mail they instantly receive. This Hurts Everyone. Spam is unsolicited advertising, whether it is posted as comments on other members' pages or is emailed for marketing purposes.
Please be considerate. Post your advertisement in the proper Articles/Forum or Group. There are free classifieds on the Pages tab. You can post your information on your profile and even update your blog as often as you like.
We are not into censorship, so please don't make us ask you to leave. Be kind and unselfish - don't spam. SPAMMING IS STRICTLY PROHIBITED