The way I make the connection from on-line to off-line is to focus on helping others i.e. me sending out all those e-mails. I like to helpiing people and that in turns makes people want to help me. I send out so many e-mails the last few years that it resulted in people sending me work. Some of the people that I e-mail met Derrick at networking events etc. and gave him a business card. I am the follow up person, I add them to the list (unless they tell me not to) and then I send out information, forward events to my e-mail list. You be surprise how that helps my business get paying customers.
I would say the best way also is to establish and build relationships on-line and then when they have events, go and meet them in person. Do you know how many people I know on-line that I've never meet face to face that have come up to me at an event and say to me. "I know your logo" "I get your e-mails all the time" "I met Derrick" It take some time, but it is worth it in the long run. Remember we've have never met, but I feel like I aready know you.
He was one of the tireless army of little known boosters of writers of color, a book publishing executive that opened many doors and the founder of Amistad Press, as well as the first C.E.O./ publisher at the now defunct Howard University Press and it's Black Publishing Institute. …See More
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