Getting the Sale

[Trumpeter Carlos Redman]

Where is the best place to find potential customers besides book clubs? How effective are speaking engagements? Is touring cost effective or prohibitive? What gets Black readers to ultimately buy a title?


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[Trumpeter Carlos Redman]

I thought the purpose of promoting a book was ultimately to get sales and retain fan interests for your next title? Can you give me a little more insight? piqued...

[jawar]

Yes, the goal of marketing & promoting a book is to encourage sells and retain fan interests. Effective marketing = sells.

The book itself may have another motive, but the sole purpose of marketing & promoting a book is to encourage people to buy it/get it. For if they don't get it the message, story of usefulness of the book want be explored by the intended target audience.

[jawar]

Greetings Carlos,

Excellent questions indeed. Please keep them coming.

Book clubs may not be the best place for all authors and books to sell the most amount of books at one time. The best place to sell books outside of book clubs (if this is the best place) depends on the style or genre of books. Once you know who your target market is and where they are, you go there and that ultimately is the best place to find potential customers.

I've written and published books on the music business, the modeling industry and self-publishing your own books. More than likely I will get a greater response for the self-publishing book on this site than I will for my modeling and music business books, because this is where my target market is for the How to Self-Publish for Profit Book.

Speaking engagements are effective and should be done for a number of reasons.

1) They help build your brand.
2) They give you a great deal of impulse buys.
3) They often lead to other opportunities -keep your eyes and ears open.
4) They help build your credibility as a speaker and author.
5) They give you additional material to sell -video record all of your talks/seminar/workshops.
6) They build your email list -always collect email addresses.

Touring may be very cost-effective if done correctly. You may always get sponsors to reduce and/or pay for your entire trip(s). You simply need to marriage who may benefit from you mentioning their company on the road. The possibilities are limited only by your creative imagination.

There are a number of reasons why Black Readers will ultimately buy a book. However, I'd caution you not to focus all of your energy on Black Readers. We are in a global economy and it's easier now more than ever to participate in the international markets. Whatever your book is about and whoever your reader is the book will sell based upon a number of factors -one of the most important being how effective you execute your branding, marketing, promoting, publicizing and advertising strategy.

How to Self-Publish for Profit Seminar by JaWar

Free and Open to the Public -Seating is Limited
Monday, June 16, 2008
West End Library
525 Peeples St.
Atlanta, GA 30317
Doors Open 5:45PM

For directions call
404-752-8740


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JaWar -Motivational Speaker/Author/Business Consultant regularly speaks and consults on how to make money online, self-publishing your own book/ebook, personal achievement and the music business. Schedule JaWar as a featured speaker for your next event or to get consulting by calling 678-887-4656.
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