These tips can easily be modified for your BOOK/SITE this info is from
www.problogger.net
11 Tips from my Friends on Getting Media Coverage For Your Blog
I asked my Twitter followers for their tips on getting press coverage for blogs. Here’s some of what they said:
1. “If your writing to try and get press coverage be emotive, timely and topical - demonstrate ’special’ or ‘insider’ expertise” - keithdon
2. “1- easy to find contact info; 2- photo of self & decent bio; 3- blog trends, hot topics” - alizasherman. She also tweeted - “My miscarriage blog was featured in More mag. I was blogging a “controversial” topic in a daring way. Got noticed & featured.”
3. “Break the news so the press use you as the source. Has worked multiple times for me.” - michaelmeloni
4. “Keep blogging your niche and the reporters will find you. And when they do contact, jump at the chance to help them.” - GrantGriffiths
5. “Treat traditional media like you would want 2 B treated; don’t spam them, read their stuff 1st, be concise, give links 4 more” - CathyWebSavvyPR
6. ” 1) write quality content 2) have clients that write quality content and reference you” - leahmac
7. “Be bit controversial, write press release for them (they lazy) be original.” - theworstofperth
8. “provide constructive criticism when everyone else is bitching about a problem and you’ll be noticed” - MadLid
9. “give your blog a spit shine before press release. Check spelling, grammar and theme errors. Be prepared for a big jump in hits.” - beanfair
10. “Start small. Offer something eg tips, advice, short column to local newspaper. See what works then go for the bigger papers.” - bussogardener
11. “Media coverage advice for bloggers- Be honest, be brief, and find a relevant hook. I’ve had success with the press doing this. ” - BJMendelson